The Right Message … At The Right Time … In The Right Way


I have done a considerable amount of blog writing for ShopperTrak, the world leader in people counting technology and foot traffic analysis. ShopperTrak is based in Chicago, and has offices in England, China, United Arab Emirates, France, Japan, and Germany. Among the companies that use ShopperTrak technology and analysis are those that hold more than 400 of the world’s most recognized and trusted brands. Here is a post I wrote that appeared on the ShopperTrak blog on June 29, 2013.


Crocs Needed a Global Partner; ShopperTrak Fit the Bill

ShopperTrak clients range is size from recent small start-up retailers to major international corporations. All these enterprises work with us to better serve and respond to customers, increase sales and profits, and make operations more efficient.

There are 60,000 of our managed people counting, foot traffic, and interior analytics devices operating in 90 countries and territories. Among those companies that rely on our technology and analysis are those that hold more than 400 of the world’s most recognized and trusted brands.

ShopperTrak recently expanded and solidified a partnership with another powerful brand – Crocs, a global leader in casual footwear. Crocs, which celebrated its 10th anniversary in 2012, is known the world over for its expansive roster of in-demand styles – more than 300 – of well-made and well-crafted shoes.

Crocs are available in more than 90 countries.

Back in 2012, we commenced our relationship with Crocs when the company began using our managed service in 170 of its stores.  This past spring, ShopperTrak completed an installment of our technology and service in Crocs locations worldwide.

In a July 18th story in Chain Store Age, Scott Landblom, senior director of retail operations for Crocs, said,  “We evaluated multiple store analytics solutions and felt that ShopperTrak was the best fit for our needs, providing high-level accuracy and ability to scale across multiple region. Crocs is a global operation and we require our partners to be global as well. ShopperTrak provided the best solution to fulfill this requirement.”

Please click here to go to the complete story, written by Dan Berthaume.

ShopperTrak CEO, Christopher Ainsley, who has stewarded international expansion of ShopperTrak, understands the importance of a service provider being global in order to best service global customers.

“This is an exciting time, a time of smart and successful and strategic growth for ShopperTrak,” said Mr. Ainsley. “Headquartered in Chicago, we have divisional offices in Europe, the Middle East, and Asia to support our rapidly growing presence in these regions.

“We are immensely gratified to be working with a winning company like Crocs. And fundamental to our ability to be the partner for which Crocs was looking is that we are doing so well throughout the world.”

Mr. Ainsley said to expect more exciting news from ShopperTrak in the months ahead.



Written by RM

September 17, 2013 at 10:08 pm

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