ROSS A. MUSCATO

The Right Message … At The Right Time … In The Right Way

ABOUT ME

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I am a communications strategist, development professional, and writer who provides my clients with an extensive and broad-ranging background in public and community affairs, public relations, politics, technology, marketing, and media.   I have played integral roles in strategic communications campaigns that range in scope from national to local.  My demonstrated success and 25 years of multidisciplinary communications experience are highly valued by my clients and are fundamental to my approach in servicing and advising them.

In the spring of 2003, I became a book author when Street Soldier: My Life as an Enforcer for Whitey Bulger and the Boston Irish Mob was released by Steerforth Press. Street Soldier is the memoir of Edward J. MacKenzie, Jr. – known on the streets as “Eddie Mac.”  I authored the book along with MacKenzie and Phyllis Karas. Street Soldier has received critical acclaim, including positive reviews in The New York TimesWashington Post, and Library Journal.

From 1998 to the present I have maintained an independent consultancy.  My services include writing, media relations, short- and long-term strategic planning, and project management.  My client list has included AOL Patch, Ball Consulting Group, Microsoft, 180 Communications, Cellarius Inc., Brodeur Worldwide, Devine & Pearson Communications, Communique Wireless LLC, Bozell Sawyer Miller Group Worldwide, Strategis LLC, Boys & Girls Club of Brockton, McKay-Fried Communications, BaseSix, STUN, Hilliards House of Candy, Willwork, Inc. Exhibit Services, Gold Medal Strategies, The Jelly Public Relations, Polaris Venture Partners, Massachusetts Computer Using Educators (MassCUE), TrueBounce Backboards, Ripen Studios, Buzz Newspapers, Seaport Capital, Closer Communications, Teamwork Inc., and Bishoff Solomon Communications.

Prior to launching the consultancy, I was a director at Cone Communications, one of the nation’s most highly-regarded product marketing-public relations firms. Cone, based in Boston with an office in New York City, is a leading developer of cause-related marketing and innovative leadership positioning strategies and programs. A utility player and trouble-shooter at Cone, I was heavily involved in developing and promoting the identity of Cone’s new interactive marketing group — Cone Interactive. My external clients included Gillette, StudentNet.com, The Massachusetts Summit on Volunteerism, JuniorNet, FamilyEducation Network, Ocean Spray, Dunkin’ Donuts, and Walk-Over Shoe.

Before Cone, I was a vice president at Robinson Lerer & Montgomery (RLM), a strategic communications firm based in New York City renowned for its crisis communications expertise as well as its political-campaign-oriented approach. While at RLM, I focused on the high tech, medical, and media sectors.  My client counsel included development of strategic communications plans, handling media relations, and writing for upper-level management.  My clients included Microsoft, America Online, CrossRoads Software, MTV, NBC, Blockbuster Entertainment Group, Showtime, Pfizer, Bristol-Myers Squibb, CENTURY 21, Policy Management Systems (PMSC), and Humana Inc.

Prior to RLM, I directed the sales and marketing department at Willwork Inc. Exhibit Services, a tradeshow services company based in the Boston area. While at Willwork, I focused on the high tech industry. My client roster included IBM, Bell Atlantic NYNEX Mobile, AT&T Global Communications, Banyan Systems, Seiko Instruments, SQA, Rational Software, UniSQL, and Pilot Software.

I am a veteran of the Boston and Massachusetts political, government, and public affairs arenas. I have worked on numerous political campaigns, ranging from local to gubernatorial in level.  I worked in the Massachusetts state legislature, coordinating communications for the House chair of the Committee on Insurance.  I also served as a consultant to segments of the City of Brockton’s business community, helping to launch and cultivate community support for a public-private enterprise aimed at spurring economic development in the city.

In my first few years out of college, I worked as a correspondent for the sports department of The Enterprise, an afternoon daily newspaper on the south shore of Massachusetts. I later worked as a news and sports freelancer for The Patriot Ledger, another south shore afternoon daily.

I graduated in 1985 from Boston College with a BA in English.  I enjoy reading, writing, and running.

Written by RM

August 27, 2009 at 5:43 am

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